MyHeritage | AI Historical chat
Reimagining historical search through conversational AI. Helping users go from data points to personal stories.
Ori Shraiber
Product Designer
I love to rethink experiences through experimentation, empathy, and aesthetics.
MyHeritage | AI Time Machine
Transforming complex generative AI into a simple, viral feature that connected millions to history through their own photos.
View project
Apple | AI Virtual Personal Trainer
Using LiDAR and AI to turn home workouts into real-time, personalized coaching experiences.
MyHeritage | Designing for Trust and Discovery
From a single landing page to a scalable product framework - improving clarity, trust, and discovery while driving +185% visitor growth and +117% billing.
About
I’m Ori, a product designer who loves turning complex technologies into experiences that feel simple, intuitive, and human.
My path has always bridged creativity and analysis. From serving as an intelligence analyst in Unit 8200, where I learned how to spot patterns and solve complex problems using technology, to earning a B.Des in Fashion Design from Shenkar, which shaped my foundation in form, aesthetics, and storytelling.
I later completed an M.A. in Human–Computer Interaction at Reichman University (graduated cum laude), where I deepened my expertise in research-driven, human-centered design.
Today, I design AI-driven products at MyHeritage that connect millions of people with their family history. Alongside my work in industry, I also teach and mentor graduate students at Reichman University, exploring how design, technology, and society intersect.
At the heart of my work is curiosity about people, and a drive to combine empathy, experimentation, and aesthetics to make technology feel a little more personal, approachable, and human.
When I'm not studying or working, I love making ceramic shoes.
Press
The Marker — “When Fashion Meets Technology”
Opinion article by Ori Shraiber exploring the intersection of design, innovation, and human experience.
Read the article →Volup2 Magazine — Interview Feature
Personal interview discussing creativity, identity, and the role of design in shaping emotional experiences.
Read the interview →Not by the Dress Alone — Museum on the Seam, Jerusalem
Exhibition showcasing Ori Shraiber’s wearable design collection that translates motion into sound, exploring the boundaries between body, fashion, and emotion.
View the exhibition →Legit Magazine — Feature Article
Feature article covering Ori’s experimental fashion-tech installation that merges motion, materiality, and technology.
Read the feature →Portfolio Magazine — Feature Series (3 Articles)
Multiple features highlighting Ori’s wearable design projects and cross-disciplinary approach to technology, storytelling, and emotion.
Read article 1 →Read article 2 →Read article 3 →Mokasini — Designer Feature
Profile on Ori’s early work in wearable interaction and material-driven design research.
Read the profile →
I also love drawing
